Bloom Wildly is a conceptual special-edition fragrance for Daisy by Marc Jacobs inspired by the psychedelic lettering of Wes Wilson and the free-spirited visual culture of the 1960s. The project brief was provided by The Lettering Seminar 2026, an 8-week live course on hand lettering. The design explores how custom hand lettering and illustration can communicate a sense of individuality, growth, and self-expression.

Beginning with research into floral motifs and vintage-inspired typography, I developed a hand-lettered design paired with playful flower illustrations. The resulting artwork combines organic letterforms and graphic floral elements to create a vibrant identity that reflects the youthful, carefree spirit of the Daisy brand.